What if ads from the Canadian Association of Petroleum Producers were honest?
Above: A CAPP billboard. Photo from flickr user Peterblanchard.
Across Canada, ads from the Canadian Association of Petroleum Producers are appearing on billboards, bus shelters, television sets, cinema screens, and the pages of newspapers and magazines. These ads, to say the least, are bullshit: They characterize a massive campaign of misinformation and an attempt to green-wash the single most environmentally destructive project on the planet. Most of these ads use the same strategy. Reassuring messages are superimposed over images of pristine landscapes, which are often unrelated to the Tar Sands – or which are planned for mining and have not yet been transformed by developers into permanent, toxic moonscapes. Other billboards, similar to the one above, claim “Every Drop of Water Counts” or “Clean Air is Essential.” Without contrary information these ads paint CAPP as responsible and caring – but what if they were actually honest?