Above: The controversial video from Invisible Children’s Kony2012 campaign.

Like many people across the world, I am in the large minority that takes internet access for granted. On March 7^th, millions of wealthy people who count themselves among that group watched a half-hour long video made by a group called Invisible Children.

The video went viral and ended up gaining unprecedented support via a mixture of pledges of support and video sharing, both quite innocent, and donations. The request for these donations after an emotionally manipulative video, however, is quite sinister – brazenly so. It was a tour de force in coercion, emotional manipulation and sophistry, and millions are falling for it.

I can’t tell you what to do with your money, that’s entirely up to you. But if you had not heard of Joseph Kony before yesterday and are now thinking of reaching into your wallet for some change or your credit card, stop. Stop right now, please. I can’t tell you what to do with your money, but I can ask you what to not do with it, and what you should not do is donate to this group. Let’s say you do decide to donate though, as is your right; where would the proportion of your donation that is not spent on salaries and administration go?